The millennial crowd can be a tough one, but that’s because the way millennials have experienced the world is much different. They have technology on their side, and they are smart. Millennials also have a much different view of the world than older generations had in their younger days. This can make the task of recruiting millennials challenging.
To appeal to millennials, recruiters need to rethink how they use interactive recruiting and social media, among other things. The following is a breakdown of what recruiters can do to attract millennial talent.
Use Technology to Adjust Recruiting Strategies
Millennials want to be interacted with on a more personal level. Job boards and networking websites are commonly used for recruiting, but they are missing the cultural element that millennials crave. Utilizing boards that allow video resumes and real-time correspondence can be exactly what millennials are looking for. This is the new wave of communication. Millennials also love online messaging because it’s fast and to the point.
Identify Purpose in Positions
Millennials also want purpose. If you simply show them the bottom line and nothing else, you are going to get a flat response from them. They want jobs that will give them a real sense of purpose. When matching them with a specific position, it is important to be transparent so they understand its purpose and how they can use it to enrich their lives.
Perks Are Important
Millennials also like perks. Think of the Silicon Valley companies that offer free food, nap rooms, and recliners during breaks. When such perks are available, it is imperative to emphasize them. Millennials want to change the world, but they seem to have a very intense sense of self. If they can relax comfortably during a break, they view that as a type of self-care because it helps with stress levels.
Feedback Is King
Being new to the workforce, millennials need reassurance that they are doing things right. When you give regular feedback, they know that they are making the right decisions. This is a generation that likes to have a clear view of their goals, so help them see where they are heading and how it will benefit them. In other words, communicate with them throughout the entire recruitment process.
These are just some of the ways you can appeal to millennials. This is the largest workforce, but the talent isn’t evenly distributed. Not only will making your recruiting practices millennial-friendly benefit the prospects, you will benefit, as well.