LinkedIn is so much more than a social networking site. Instead, it’s a powerful tool used by recruiters, hiring managers, and even job seekers around the world. Not only has the tool streamlined the recruiting world by making it easier to find and connect directly with potential candidates, but it’s made it easier for job seekers to essentially market themselves with their LinkedIn profiles to attract recruiters. But how can you boost your LinkedIn profile, so recruiters reach out to you? Read on to find out.
Take Advantage of SEO Tools
You’re not going to attract recruiters to your profile if you’re not showing up in their LinkedIn search. Fortunately, you can use tools like LinkedIn SEO to help boost your chances of showing up in search results when recruiters look for candidates on LinkedIn. Start by completing your profile as much as possible. When you’re writing your summary or descriptions of previous jobs, incorporate keywords that recruiters may be looking for. To help decide which keywords to use, take a look at some job ads for positions you’re interested in. Also, try to get as many endorsements and recommendations as you can to help your profile rank higher in search results.
Compel Recruiters to Click on Your Profile
Taking advantage of LinkedIn SEO tools will help you rank higher in search results, but you still have to get recruiters to click on your profile to learn more about your qualifications and experience. To increase your chances, make sure to pick a strong, professional profile picture. Also, if you haven’t already, add a headline that reflects who you are as a professional. Your photo and headline are what show up in LinkedIn search results, so it’s important that these two components are solid.
Keep Your Profile Updated and Active
If you’re actively searching for a new job and are using LinkedIn as one of your job search tools, make sure it’s up-to-date with relevant information. One way to keep your profile fresh and attractive to recruiters is by investing time into writing a strong summary section. This is where you get to make a great first impression by summarizing your qualifications, accomplishments, and enthusiasm for new opportunities. Next, double-check your work history section to ensure everything is accurate and up to date. Then, spend time liking and sharing industry-related articles that others have posted, or write your own and share it via LinkedIn. This helps recruiters know you’re active and enthusiastic about your industry.
LinkedIn is a valuable tool for job seekers. You just have to devote the necessary time and energy into ensuring your profile is searchable, clickable, and up-to-date with relevant information to help it show up in search results.