With the state of the economy today, it is more important than ever to get and keep a decent job. The unemployment rate is at an all time high in many areas so the competition is stiff. You may be competing with hundreds or even, thousands of other candidates for the same position. Convincing an employer to hire you is all about marketing and how you present yourself to your potential employer. Here are a few important and distinct points that can help you land that job.
When an employer decides to talk to candidates for a new position, you can guarantee that they have a list of things that they are seeking. You may be a sports star or a five star chef, however, how is that relevant to what the employer is looking for? Market the abilities and the skills that you have that will be of value to this employer. You need to be able to articulate these skills to the employer in such a way that they can visualize you as an asset to the company. Paint that picture for them.
Now that you have presented your relevance to the position, you have to differentiate yourself from all of the other candidates. What sets you apart from the crowd? In such a competitive marketplace, you will find that there are people that are even more qualified for the position that you are applying for. The vital trick here is to convey to the employer why you are the best candidate for the position. Why is there no further need for additional interviews after yours? You have to be very specific while remaining relevant to the position and showing the value in you. Hiring you will be an investment for the company. Tell your interviewer exactly how you will provide a return on that investment.
Now that you have conveyed your relevance to the position as well as the company, and you have differentiated yourself from all of the other candidates vying for the same position, now you must provide the evidence of the above two points. Without this evidence, the fact that you are relevant and different from the other applicants are purely your opinion, which will not carry much weight with the perspective employer. It is not enough to simply tell your interviewer that you are awesome but you have to back that up and tell them why. Think about your experience in the position that you are applying for. From there, use clear and focused examples to tell the employer how you handled certain situations and how that applies to what you will be doing for them. Be very specific with your examples. Be sure not to bad mouth a previous client, customer, coworker, supervisor or company that you have worked for. That will be an automatic red flag to the employer.
These three variables have to be used together. Standing alone, each one is not as strong, but used in combination with each, you have a clear recipe for success!